Simple, Transparent Pricing
No hidden fees. No surprises. Choose the plan that fits your business.
The maths is simple: one new client from your website pays for the whole thing.
Across our four clients, the first enquiry has come in within about a month of launch. That is a small sample, and we would rather you knew that than took it as a promise.
~4 weeks
To first enquiry, across 4 clients
10–15/mo
Avg enquiries (Enah Plumbing)
First project
Paid for TD Construction's site in full
Launch Pack
For getting off Facebook-only and onto something you own. One page that says what you do, where you work, and how to reach you.
once-off
Business
For businesses that need to explain more than one service, and want each of them to be findable on its own.
once-off
Growth
For businesses competing on more than price. Room for your work, your service areas, and the proof that decides who gets called.
once-off
Custom
For when you need to take bookings or payments online, or connect the site to something you already run.
Monthly Add-Ons
Maintenance & SEO
Keeps the site current and keeps working on where you rank. Monthly report either way.
- ✓Monthly updates
- ✓Security monitoring
- ✓Uptime checks
- ✓Ranking and traffic report
Reviews & Local Listings
The part that decides whether people choose you once they have found you. Your Google listing kept accurate, your details consistent across the web, and a simple routine for asking customers for reviews.
- ✓Google Business Profile managed
- ✓Name, address and phone kept consistent
- ✓Review request routine set up
- ✓Directory and map listings
Ads Management
Google and Meta campaigns, written and managed. A flat fee, not a percentage of your spend. Ad budget is paid directly to Google or Meta by you.
- ✓Campaign setup and optimisation
- ✓Ad copy and creatives
- ✓Monthly reporting
Monthly Services
Web Hosting
Managed hosting, uptime monitoring, server maintenance. We handle everything, hosted under your name.
- ✓Managed hosting
- ✓Uptime monitoring
- ✓Server maintenance
- ✓Support on business days
Email Hosting
Professional business email (e.g. info@yourbusiness.co.za), spam filtering, webmail access.
- ✓Professional business email
- ✓Spam filtering
- ✓Webmail access
- ✓POP3/IMAP support
Bundle Deal
Web Hosting + Email Hosting + Maintenance & SEO together. Save up to 15%.
- ✓Web hosting
- ✓Email hosting
- ✓Maintenance & SEO
- ✓15% savings
The cost-per-lead maths
A typical PresenceCraft client:
Website investment: R3,200 (Growth plan, once-off)
Monthly sessions after 3 months: 200–300
Conversion rate: 5–15% = 10–45 enquiries/month
Value of one client job: R3,000–R50,000+
Compare:
Cost per lead from website: R0 ongoing
Cost per click on Google Ads: R80–R300
Cost per Wix/Squarespace month: R200–R400 (no SEO benefit)
DIY vs PresenceCraft
| Factor | DIY (Wix / Squarespace) | PresenceCraft |
|---|---|---|
| Setup time | Days/weeks of your own time | 1–3 weeks, done for you |
| Google ranking | Unlikely without SEO expertise | Built to rank from day one |
| Conversion focus | Generic templates | Designed to generate enquiries |
| Mobile performance | Varies by template | Optimised & tested |
| Your time cost | Very high | Minimal - we handle it |
| Ongoing cost | R200–R400/mo (tools only) | From R450/mo with SEO |
| Support | Community forums | Direct WhatsApp access |
What each tier includes
| Feature | Launch Pack | Business | Growth |
|---|---|---|---|
| Pages | 1 | 3 | 5 to 7 |
| Built for mobile | ✓ | ✓ | ✓ |
| Contact form and click-to-call | ✓ | ✓ | ✓ |
| Google Business Profile set up | ✓ | ✓ | ✓ |
| On-page SEO | Basic | Per service | Per service and area |
| Gallery or portfolio | - | - | ✓ |
| Review and trust signals | - | - | ✓ |
| Blog set up | - | - | ✓ |
| Performance and accessibility checks | - | - | ✓ |
| You own the domain and files | ✓ | ✓ | ✓ |
Pricing FAQ
Can I upgrade later?↓
Yes. Start on Launch Pack and move up to Business or Growth whenever you want. You pay the difference between the tiers, not the full price again.
What if I need something custom?↓
The tiers are a starting point. If you need a booking system, payments, or something connected to software you already run, we scope it and quote it as a Custom project.
Do you lock me into a contract?↓
No. The site build is a once-off payment. Monthly services are month to month and you can stop them whenever you like.
What happens if I leave?↓
You take everything with you: the domain, the site files, the hosting account, the Google Ads and Analytics accounts. They are registered in your name from day one, so there is nothing for us to hand over reluctantly.
How much should my ad budget be?↓
For most local trades, R2,000 to R5,000 a month is enough to learn what works. Our management fee is a flat R500 a month regardless of what you spend, so the advice you get from us is not tied to your budget going up.
What about changes after launch?↓
Small text and photo changes are included in Maintenance & SEO at R450 a month. Without that, changes are quoted per job, usually R500 to R2,000 depending on what is involved.
What we actually promise
Nobody can guarantee a Google ranking, and you should be wary of anyone who does. What we will commit to is this: if you are on a monthly plan and three months in the numbers have not moved, we keep working on it at no extra cost until they do or until we can tell you honestly that they will not.
You can stop a monthly plan at any time, and you own the site, the domain and the accounts either way. See our Terms of Service for the full detail.
Ready to Get Started?
Schedule a free consultation. No commitment, just honest advice about what your business needs.
- •Domain registration is not included. Domains are registered in the client's name and typically cost R100–R300/year.
- •Hosting and email plans are billed monthly. Clients retain full ownership of their domain and hosting accounts.
- •Ads Management fee covers campaign management only. Ad spend budget is separate and paid directly to Google/Meta by the client.
- •All prices are quoted in ZAR and exclude VAT where applicable.